It is long established fact that the board wants new investment into the club.

To this end, the club's advisers said chairman David Moores might sell some of his majority stake for the right level of funds.

It is looking to fund a £170m ground move and is also keen to raise cash to help it bring in new players and take on the financial power of Chelsea and Manchester United.

When you consider that Manchester United is making up to £3m more in match revenues per game than Liverpool, and when you multiply that by 17 games, then it shows how far behind Liverpool is falling in that source of income.

Reuters cited an unnamed source close to the situation as saying that Liverpool's board expected a share valuation of about £200m ($348.5m).